PALM DESERT, CA (Feb. 28, 2012) — Tealium, the leader in enterprise tag management, today announced at eTail West that several major e-commerce brands have selected Tealium’s tag management solution to help increase marketing results, reduce tagging costs, and improve site speed and performance.
Hayneedle.com, ShoeMall.com, The Finish Line, Inc., Lulu.com and others have chosen Tealium for its tag management needs after conducting an extensive review of the market. Lulu.com tapped Tealium for its deep functionality, next-generation methodology, and a best-in-class user interface that enables business users to add, modify and edit the web page tags of any digital marketing vendor with point and click simplicity — no JavaScript expertise required.
“Tealium has greatly eased the pain of adding and managing web page tags for both marketing and IT staff,” said Becca Quimby Liberman, acquisition marketing manager at Lulu.com, a leading print-on-demand e-commerce site. “Tealium allows us to be much more nimble when adding new online marketing partners, while also providing greater consistency in reporting across a variety of channels.”
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