Tealium today announced that it has joined the Web Analytics Association (WAA) as a corporate member for enterprise tag management. The announcement coincides with Tealium’s appearance at the WAA LA Symposium tomorrow, Jan. 18, in Santa Monica, Ca. Said WAA President Peter Sanborn: “Tag management is rapidly becoming an established best practice in our industry. On behalf of the WAA Board and members, we welcome Tealium to the association.”
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