Braze

Analytics

AdTech

Mobile

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About Braze

Braze is a customer engagement platform built for today’s mobile-first world. Braze helps leading brands create live views of their customers that stream and process historical, in-the-moment, and predictive data in an interactive feedback loop, so immediate action on insights can be taken with relevant messaging across mobile and web. Tealium has multiple integration solutions with Braze for tracking through web applications, mobile applications utilizing Tealium's Remote Commands, and a connector solution for tracking of events and audience data to Braze.

Supported Integration Types

Braze can be integrated in the following ways:

AudienceStream

Device-Based Delivery

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Braze can be integrated in the following ways:

Mobile

Connected Devices

Web Browser

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

Track User
Delete User

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Braze

Get a Demo

About Braze

Supported Integration Types

Braze can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Braze can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue