AdTech

Criteo

Join a live demonstration of Tealium's native support for Criteo to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Tealium's Integration provides for easy implementation of the Criteo OneTag and all Criteo custom events. Criteo is available as both a client side connector as well as a serve side connector. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

Criteo can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Criteo can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Criteo Cookie Matching

Criteo Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor

Homepage Event

Listing Event

Product Event

Conversion Event

Search Event

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344