AdTech

Google Ad Manager 360

Join a live demonstration of Tealium's native support for Google Ad Manager 360 to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Google's premium platform for publishers, Google Ad Manager 360, combines DoubleClick for Publishers and Google Ad Exchange, to enable publishers to increase revenue, ensure brand protection and to benefit from a centralized workflow.

Supported Integration Types

Google Ad Manager 360 can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Google Ad Manager 360 can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Google Ad Manager Conversion

Track conversions and user activity with Tealium's client-side Ad Manager Conversion tag.

Add Visitor to User-List or Segment

Set automated triggers for Adding Visitors to User List or Segment leveraging enriched visitor and audience data from AudienceStream.

Remove Visitor From User-List or Segment

Set automated triggers for Removing Visitors from a User List or Segment leveraging enriched visitor and audience data from AudienceStream.

Cookie Matching Service for Google Ad Manager

Client-side cookie match tag adds Google's 3rd party identifier for use with AudienceStream

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