AdTech

Google Display & Video 360 (DV360).

Join a live demonstration of Tealium's native support for Google Display & Video 360 (DV360). to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

Supported Integration Types

Google Display & Video 360 (DV360). can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Display & Video 360 (DV360). can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Add Visitor to User-List or Segment

Remove Visitor From User-List or Segment

Cookie Match

Client-side cookie match tag collects Google's 3rd party identifier for use with AudienceStream

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