Google Ads

Join a live demonstration of Tealium's native support for Google Ads to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Setup Google Ads JavaScript tag with ease through Tealium iQ. Tealium's Integration provides for both Google Ads Conversion tracking as well as adding visitors to your Remarketing lists. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which additional data points are shared with this vendor. Whether you're looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.

Supported Integration Types

Google Ads can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Google AdWords Conversion

Track Google AdWords Conversions with the Tealium Tag for Google AdWords

Google AdWords Remarketing

Tealium iQ is the fastest and easiest way to add the Google AdWords Remarketing tag to your pages. Once added

Add Visitor to List or Segment

Use AudienceStream to add a visitor to your AdWords list

Remove Visitor from User-List or Segment

Remove Visitor from list or segment using AudienceStream. This allows for very strategic use of your online Ad spend.

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