Analytics

Google Consent Mode

Join a live demonstration of Tealium's native support for Google Consent Mode to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Consent mode (beta) allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for Analytics and Ads cookies. Google's tags will dynamically adapt, only utilizing measurement tools for the specified purposes when consent has been given by the user.

Supported Integration Types

Google Consent Mode can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Google Consent Mode can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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