IBM UBX Events

Join a live demonstration of Tealium's native support for IBM UBX Events to see how Tealium makes it easier to implement and enrich this part of your digital stack.

IBM Universal Behavior Exchange (UBX) is a cloud-based offering that lets you combine data generated from multiple sources across multiple business partner solutions. This collective data delivers a more complete picture of your customers' behavior so that you can act faster and create more personalized messages to improve engagement.

Supported Integration Types

IBM UBX Events can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

IBM UBX Events can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Publish Cart Abandonment Events

Publish Cart Purchase Events

Publish Event

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