Lotame Lightning Tag

Join a live demonstration of Tealium's native support for Lotame Lightning Tag to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Lotame is a global technology company that offers data solutions for marketers and media owners. Their Lightning Tag facilitates all Lotame Platform operations on your webpages and serves as an all-in-one solutions for data collection and audience extraction. Easily implement and manage this tag through Tealium's TiQ Tag Marketplace.

Supported Integration Types

Lotame Lightning Tag can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Lotame Lightning Tag can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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