Lytics

Join a live demonstration of Tealium's native support for Lytics to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Lytics is the data hub built for marketers. Connect all your marketing data and create behavior-rich user segments. Export these custom segments to your marketing tools and improve campaign precision. Tealium allows you to implement and manage Lytics's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

Lytics can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Lytics can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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