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Marketo

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Tealium's integration with Marketo allows marketing operations and email marketing professionals to enrich their marketing automation programs for customer behavior attributes to build more targeted and relevant programs. Through its AudienceStream product, Tealium allows marketers to add and update lead information based on customer behavior and supports triggered email campaigns based on real-time interactions. Tealium's support of Marketo's Munchkin JavaScript API also allows non-technical users the ability to add and enhance web site tracking to help build a more robust marketing automation implementation.

Supported Integration Types

Marketo can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Marketo can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Add Lead to a List

Remove Lead From a List

Send Transactional Email

Create or Update a Lead

Merge a Lead

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