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Oracle Responsys

Join a live demonstration of Tealium's native support for Oracle Responsys to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Leverage the Tealium and Responsys integration to deploy and manage the Responsys client-side tag, as well as send enriched Visitor information via AudienceStream for more personalized email campaigns. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web.

Supported Integration Types

Oracle Responsys can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Oracle Responsys can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Merge Visitor into Profile Extension

Merge Visitor into Supplemental Table

Merge Visitor into List

Send Transactional Campaign Email

Trigger Custom Event

Responsys Conversion Event Tracking

The Responsys Conversion pixel tracks web page conversion events

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