Analytics

Oracle Infinity Analytics

Join a live demonstration of Tealium's native support for Oracle Infinity Analytics to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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Oracle Infinity helps you gain value from data and provides insights into user behavior on your websites, mobile apps, and other digital properties. It improves user targeting efforts, helps enhance content for better user engagement, and is easy to implement.

Supported Integration Types

Oracle Infinity Analytics can be integrated in the following ways:

AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Oracle Infinity Analytics can be integrated in the following ways:

Connected Devices
Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Mobile
Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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