Engagement and VoC

Qualtrics XM Directory

Join a live demonstration of Tealium's native support for Qualtrics XM Directory to see how Tealium makes it easier to implement and enrich this part of your digital stack.

XM Directory is a single system of record that combines and maintains all your operational and experience data, helping you build rich customer profiles.

Supported Integration Types

Qualtrics XM Directory can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Qualtrics XM Directory can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Create or Update Directory Contact

Create Contact Transaction

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