AdTech

The Trade Desk In-App Events

Join a live demonstration of Tealium's native support for The Trade Desk In-App Events to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.

Supported Integration Types

The Trade Desk In-App Events can be integrated in the following ways:

AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

The Trade Desk In-App Events can be integrated in the following ways:

Connected Devices
Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Mobile
Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.
Your Server
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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