AdTech

Xandr

Join a live demonstration of Tealium's native support for Xandr to see how Tealium makes it easier to implement and enrich this part of your digital stack.

We provide a comprehensive, state-of-the-art platform, and access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.

Supported Integration Types

Xandr can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Xandr can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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