About Yandex.Metrica

Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns. Tealium allows you to implement and manage Yandex.Metrica's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.