Alleviate the reliance on third-party cookies and client side tags/ pixels/ SDK’s move to a more durable solution leveraging 1st party data and server side integrations.
Further improve the quality and trust in your data by leveraging Tealium First Party Domains that will allow you to manage all your data operations from collection to delivery in a first party context. This will help maintain data fidelity and functionality amidst browser changes like ITP, third party cookie loss, and ad blockers by increasing the likelihood of tracking visits behavior and (extended) visitor recognition.
Recover conversions not observed today due to industry limiting factors to improve targeting, modeling, and bidding performance. Calculate Swipe and View conversions associated with your campaigns running on Snapchat.
Leverage more first-party data to understand the entire spectrum of customer behavior in your advertising. The passing of events will also build custom audience segments per event, unlock Campaign Optimization Goals, and build audiences for remarketing via Dynamic Ads.
Quicker insights into campaigns results, and competitive bids enabling personalizations and relevant messaging in real-time.