Through leveraging one of their greatest assets, Customer Data, Expo2020 improved their conversion rate by 37%, and ran successful upselling campaigns to visitors throughout the show.
Listen to how Jad Hindy, SVP Marketing at Expo2020 Dubai, alongside supporting roles from Tealium Partners OMD and Annalect, combined digital and data, driving more than 24 million visits to Expo 2020 Dubai.
