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Google SA360 Enhanced Conversions

Join a live demonstration of Tealium's native support for Google SA360 Enhanced Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Enhanced Conversions in Search Ads 360 (SA360) can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

Supported Integration Types

Google SA360 Enhanced Conversions can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google SA360 Enhanced Conversions can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

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