San Diego, CA – January 20, 2010 – Tealium Incorporated, a leading provider of enterprise-level Web analytics integration and consulting, today announced the availability of version 2 of Tealium Universal Tag, a superior page tagging framework for web sites using web analytics and digital marketing tools.
Tealium Universal Tag is a central page-tag designed to handle the complex and tedious tagging associated with today’s web sites. It provides clients with a superior implementation framework, including:
The new version further enhances enterprise-level implementations by providing a number of additional features. New features include:
“This release is another step in our ongoing commitment at Tealium to expand the functionality and capability of Tealium Universal Tag,” said Mike Anderson, Tealium co-founder. “The new version provides more punch for less effort. In many cases, web sites should now be able to manage multiple vendor tags by using a single include file and no involvement from their web development team.”
Tealium Universal Tag supports all tag-based web analytics solutions, including Google Analytics, SiteCatalyst, Yahoo! Web Analytics, WebTrends, Unica NetInsight and Coremetrics. In addition, it has been currently implemented with a number of other digital marketing solutions such as DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and more.