Merkle

About Merkle

Merkle's expertise in data, technology, and analytics combined with Tealium, offers clients a powerful platform to collect, standardize, govern, and orchestrate data. Merkle provides strategic consulting, implementation, and ongoing management around Tealium. Merkle understands that success in not based solely on technology and brands must have an audience strategy and use cases to gain value from their investments. Our audience-first strategy spanning across analytics, strategy and technology ensures that we drive results, make experiences more personal, and manage customer relationships over time. Merkle is the only experience transformation consultancy founded on a heritage of customer identity, data and performance. Merkle’s identity platform, Merkury, enables the growth of first-party identity and data for organizations, along with the ability to deliver and measure addressable experiences. Leveraging Tealium and Merkury together, marketers can develop and execute strategies that effective engage audiences. Merkle has been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.