Analytics

Yahoo Pixel API

Join a live demonstration of Tealium's native support for Yahoo Pixel API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Yahoo Pixel API will interact with the Yahoo Dot pixel and is in response to cookie deprecation. The Server to Server integration will allow users to call the Yahoo API endpoint to send enhanced user identifiers along with event information.

Supported Integration Types

Yahoo Pixel API can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Yahoo Pixel API can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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