From Novice to CDP Leader: A Journey of Learning, Growth and Impact

How do you go from knowing little about customer data platforms (CDPs) to leading an implementation at a major organisation?

Cailin Cron (Compare the Market) shares the personal and professional growth journey that shaped her role. Hear firsthand how investing in internal talent, embracing continuous learning, and fostering a data-driven culture can drive both individual and business success.

Speakers:

Cailin Cron – CRM Personalisation Manager, Compare the Market
Kirsten McLean – Manager, Customer Success, Tealium