Legal & General's Customer 360 Strategy: Unifying Real-Time Data & Lifetime Value with Tealium & Snowflake

Discover how L&G is transforming customer engagement by combining real-time behavioral data from Tealium with lifetime customer insights in Snowflake.

See how a seamless customer data platform (CDP) and data cloud (CDW) integration enables real-time personalization, churn prevention, and next-best action strategies, for a solid increase in customer lifetime value.

Hear about the lessons learned from implementation, real-world use cases, and what’s next in the journey toward a fully connected Customer 360 Strategy.

Speakers:

Gareth Jones – Senior Product Owner (MarTech), Legal & General
Joshua Williams – Senior Marketing Technology Engineer, Legal & General
Diego La Rocca – Account Director, Snowflake