Digital Velocity
Sydney Unlocking Performance Advertising: The Power of Conversions API and First-party data

Hear from experts on how Conversions API (CAPI) is transforming digital marketing. Learn to leverage first-party data, optimise ad spend, and future-proof strategies for better ROI and customer relevance.

Speakers:
Abhishek Loumish – Group Manager, Marketing Science Lead (ANZ), Snap Inc
Christopher Geronimo – Performance Lifecycle Manager, Deakin University
Lara Brownlow – Head of Channel Sales & Partnerships APAC, LinkedIn
Matt Gray – SVP, Partnerships & Alliances, Tealium