In this on-demand session, experts from Tealium and Future Marketing reveal what it really takes to make AI deliver results. From fixing broken data layers to orchestrating real-time customer journeys, you’ll hear why AI success isn’t about shiny tools, it’s about solid groundwork.
Sascha (Future Marketing) along with Tim and Simon (Tealium) walk you through real-world lessons from brands like Vodafone, covering everything from tag management and CDPs to predictive modeling and call center prioritization.
Get practical insights on data readiness, architecture, governance, and why AI only works when you start with the right questions.
AI is not magic. It needs clean, contextual data to work. Start small, iterate fast, and always measure what matters.
