Data abundance hasn’t translated into competitive advantage. Not yet. Most enterprises collect vast amounts of customer data but struggle to activate it in real time, leaving untapped potential in marketing personalisation, analytics accuracy, and AI initiatives.
In this session, industry leaders from Tealium, Merkle, and BIP Group explore how forward-thinking enterprises are breaking through these barriers. Discover how real-time data orchestration, combined with AI-ready governance and consent, unlocks the full potential of your customer data, turning it into a strategic growth engine rather than a storage problem.
Discover how to activate your data at the speed your business demands! Watch this session to explore:
- How leading brands orchestrate customer data to power dynamic, personalised experiences at scale
- Building an AI-ready data foundation that supports predictive models, generative features, and compliance
- Practical approaches to connecting your data infrastructure with emerging tools and platforms, without bottlenecks
- Real-world case studies demonstrating measurable impact on marketing ROI, data quality, and operational efficiency
Data abundance hasn’t translated into competitive advantage. Not yet. Most enterprises collect vast amounts of customer data but struggle to activate it in real time, leaving untapped potential in marketing personalisation, analytics accuracy, and AI initiatives.
In this session, industry leaders from Tealium, Merkle, and BIP Group explore how forward-thinking enterprises are breaking through these barriers. Discover how real-time data orchestration, combined with AI-ready governance and consent, unlocks the full potential of your customer data, turning it into a strategic growth engine rather than a storage problem.
Discover how to activate your data at the speed your business demands! Watch this session to explore:
