Analytics

mParticle by Rokt

Join a live demonstration of Tealium's native support for mParticle by Rokt to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Enhance your customer data strategy with the mParticle by Rokt tag for Tealium. This integration makes it easy to send high-quality event and user data from your site directly into mParticle’s unified customer data platform, helping you power more personalized commerce experiences, improve audience targeting, and streamline data activation across your marketing stack.

Supported Integration Types

mParticle by Rokt can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

mParticle by Rokt can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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