SAN DIEGO | Feb. 27, 2026 – Tealium today announced it has been named to G2’s 2026 Best Software Awards, placing on the Best Data Privacy Products list.
Tealium helps enterprises operationalize privacy and compliance through real-time consent management, purpose-based data controls, and granular governance policies that ensure customer data is used only in ways aligned with individual preferences and organizational requirements. Built-in capabilities for consent capture, preference orchestration, and comprehensive auditability establish a transparent chain of custody for data, supporting regulatory frameworks including GDPR, CCPA/CPRA, and evolving global privacy mandates.
By combining a privacy-by-design architecture with enterprise-grade consent and governance solutions, Tealium enables organizations to transform customer data into a trusted strategic asset — empowering innovation and AI-driven experiences while maintaining security, regulatory compliance, and consumer trust.
According to a recent review, “Tealium centralizes customer data across sources and makes it immediately actionable. It gives us a clean, unified view of customer behavior while still allowing flexibility in how data is activated across marketing, analytics, and downstream tools. The governance and data-layer approach also stands out – it helps maintain data quality and consistency without slowing teams down, which is critical as data volume and use cases scale.”
About G2’s Best Software Awards
G2’s 2026 Best Software Awards feature dozens of award lists, ranking software vendors and products using G2’s proprietary algorithm. The results are based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 10 approved reviews during the 2025 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
As the world’s largest and most trusted software marketplace, G2 reaches over 100 million buyers annually. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
The recognition in G2’s 2026 Best Software Awards validates Tealium’s commitment to protecting customer data with rigorous privacy practices, transparent controls, and secure, responsible use of data across every product and partnership.
Check out Tealium’s reviews on G2.
About Tealium
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
About G2
G2 is the world’s largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow G2 on LinkedIn.
