The Rise of the Customer Data Strategist

The Translator Role Turning Customer Data into Revenue (and AI Readiness)

Most enterprises aren’t short on customer data or tools. They’re short on strategic ownership that turns technical capability into commercial outcomes. In this session, we’ll unpack the translation crisis between data engineering and go-to-market teams and why a new hybrid role is emerging to bridge it: the Customer Data Strategist.

We’ll close with a clear path for leaders to stand up the function (org models, first 90-day wins, skills to hire and develop) plus advice for practitioners who want to grow into the role, especially as AI raises the bar for data quality, governance, and activation.