How Hyper-Personalization Transforms the Customer Experience in Travel at Alpitour

Speakers: Paolo Meroni | Chief Revenue & Digital Officer, Alpitour
Umberto Giuliani | RVP Western Europe, Mastercard Dynamic Yield
Serious about delivering dazzling CX? Generic doesn't fly anymore. Hyper-personalization is a non-negotiable for consumers.

In this session (presented at Digital Velocity London 2026), leading European travel group Alpitour and Mastercard Dynamic Yield share how real-time personalization transforms customer experiences and results.

Whether you're in the travel, hospitality, retail industry or not, Paolo and Umberto offer valuable learnings on:

- Delivering 1:1 experiences that feel personal, not creepy
- Real-time recommendations based on intent
- How personalization at scale drives conversions and loyalty