Scaling Beauty: How Matas Group Drives Growth with a Business-Led CDP & Tealium

Speaker: Ida Sofie Klee | CDP Owner, Matas
Learn how Scandinavia’s leading beauty retailer, Matas Group, uses Tealium's CDP to scale omnichannel personalization and stay competitive through data-driven growth.

Discover how Matas transformed customer data into a commercial growth engine. This session (presented at Digital Velocity London 2026) breaks down their "business-led" CDP approach, using Tealium to scale omnichannel personalization across multiple brands.

Learn how they bridge the gap between technical execution and organizational "ways of working" to compete with e-commerce giants while balancing seamless CX with a thriving retail media business.