From Cookie Chaos to Confidence: Privacy-First Measurement & Offline CAPI at Selfridges

Speakers:
Hannah Severin | Senior Analytics Manager, Selfridges
Kirsten McLean | Director, Customer Success

Selfridges reveals how it rebuilt measurement accuracy by placing consent orchestration at the core of its data stack, leveraging Offline CAPI to recover lost signals and power real-time personalization.

Hannah and Kirsten discuss the consequences of bad data, the e-commerce potential of offline CAPI, and where they’re headed next: scaled activation, real-time personalization, and evolving membership and app experiences.