From Insight to Action: Orchestrating Real-Time Customer Data at EssilorLuxottica

Speakers:
Gabriele Bodellini (CX Analytics Manager, EssilorLuxottica – Ray-Ban, Oakley)
Gianluca Epifani (Enterprise Customer Success Manager, Tealium)

Hear how EssilorLuxottica leverages Tealium to unify fragmented data across iconic brands like Ray-Ban and Oakley, enabling real-time customer activation and a seamless global retail experience.

In this retail digital transformation case study, Gabriele shares how they moved from fragmented insights to real-time action.

Key takeaways from this session:
Breaking Data Silos: How to unify customer profiles in a complex, multi-brand organization.
Real-Time Activation: Moving beyond static analysis to instant marketing and service triggers.
Scaling Personalization: The technical framework used to maintain brand identity while sharing data insights.
Retail Innovation: Why data orchestration is the backbone of the modern luxury retail experience.

Presented as part of a workshop at Digital Velocity London 2026.