How Vodafone Creates AI-Powered Customer Interactions at Scale

Speakers: Jeroen Jaspar (Senior Martech & Data Manager, Vodafone)
Laura Glende (Product Owner Customer Data Platform, Vodafone)

Vodafone shares the blueprint for their CDP transformation, moving from fragmented data silos to high-impact personalization.

Discover how they’ve mastered Propensity to Buy, smarter Chatbots, and data-driven Retention strategies.

Presented as part of a workshop at Digital Velocity London 2026.