Analytics

Viant VDP Conversion API

Join a live demonstration of Tealium's native support for Viant VDP Conversion API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Viant VDP Conversion API enables server-to-server transmission of conversion events to activate measurement, reporting and optimization use cases within Viant DSP. By sending privacy-safe, first-party conversion data in real time, the connector helps power more reliable attribution, optimization, and campaign performance insights across Viant’s advertising platform.

Supported Integration Types

Viant VDP Conversion API can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Viant VDP Conversion API can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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