Building A Data Platform That Predicts and Prevents Attrition

In this higher education data strategy session, Luis Sanchez (Product Manager of Analytics at Western Governors University - WGU) explains how to shift from reactive data reporting to proactive attrition prevention.

For universities and enterprise organizations alike, user churn (attrition) is a massive challenge. Rather than analyzing why students or customers have already left, WGU architected a modern data platform designed to intervene before it happens. This session breaks down how WGU uses predictive analytics and unified customer data to identify at-risk behaviors and automatically trigger retention efforts in real time.