Context at the Edge: AI meets the Moment

The browser was the first mile for a generation of customer data. But your customers have moved — to mobile apps, to in-store interactions, to connected devices where latency is measured in milliseconds and context disappears if you don't capture it at the source. This session covers Tealium's vision for mobile and edge computing: how on-device ML frameworks enable real-time intelligence without round-trips to the cloud, why mobile-first data collection changes the architecture conversation, and what it means to capture the moment where it actually happens — at the edge.