AI has momentum. What most organisations are missing is the data foundation to make it real.
The numbers are striking: 95% of generative AI pilots are failing to deliver meaningful revenue impact. 60% of AI projects are abandoned due to data problems. 42% of organisations have already shelved AI initiatives, up 17% from the year before. The investment is real. The results are not keeping pace.
The problem is not the model. The models are smart. The problem is connectivity: incomplete data, slow activation, and no feedback loop to help AI learn from what it did.
A chatbot that cannot see a customer’s recent behaviour treats a 10-year VIP like a stranger. A propensity score calculated overnight is yesterday’s guess by morning. An AI agent that can reason brilliantly but cannot act across systems is a brain in a jar.
Watch this on-demand session to explore how organisations can close the gap between AI ambition and AI impact, and why the next phase will be won by those who can connect real-time context, consented data and connected infrastructure so AI can understand, decide and act in the moment.
AI has momentum. What most organisations are missing is the data foundation to make it real.
The numbers are striking: 95% of generative AI pilots are failing to deliver meaningful revenue impact. 60% of AI projects are abandoned due to data problems. 42% of organisations have already shelved AI initiatives, up 17% from the year before. The investment is real. The results are not keeping pace.
The problem is not the model. The models are smart. The problem is connectivity: incomplete data, slow activation, and no feedback loop to help AI learn from what it did.
A chatbot that cannot see a customer’s recent behaviour treats a 10-year VIP like a stranger. A propensity score calculated overnight is yesterday’s guess by morning. An AI agent that can reason brilliantly but cannot act across systems is a brain in a jar.
Watch this on-demand session to explore how organisations can close the gap between AI ambition and AI impact, and why the next phase will be won by those who can connect real-time context, consented data and connected infrastructure so AI can understand, decide and act in the moment.
