Tealium Customer Loyalty Masterclass – Personalization, AI, Customer Data

Learn how brands are rethinking customer loyalty, customer retention, and personalized customer engagement in a market shaped by rising acquisition costs, fragmented attention, and AI-driven expectations.

This masterclass explores what modern loyalty looks like and how brands can build stronger customer relationships with real-time, unified, activation-ready customer data.

What's inside:
0–23 mins: The loyalty landscape, with Sebastian Wangerud

23–63 mins: Panel discussion and Q&A, with Sebastian and Team Tealium

What you'll learn:
✓ Why loyalty is an outcome – built across the customer experience, not just a program labelled "loyalty"

✓ Trends, tips, and examples of strategies in action

✓ How real-time customer data powers retention and personalization

✓ How brands are adapting in the AI era and for the future


Recorded in London, July 2026.