LIVE: September 16th at 2pm BST I 3pm CEST

AI in the contact centre is moving from experimentation to operational reality, but the real question is no longer whether to use AI. It is where real-time context, orchestration, and automation can create measurable value across the customer journey.

In this webinar, Tealium, Diabolocom, and Dexata will explore how trusted customer data, AI-native CCaaS, and connected operational workflows come together to improve routing, empower agents, reduce friction, and enable smarter follow-up. Using a practical churn and retention example as one proof point, we’ll show how live customer signals can trigger more relevant, timely actions without creating disconnected experiences.

Join us to see how organizations can turn digital intent into better contact centre outcomes, using practical use cases to connect data, decisioning, and execution in ways that improve both customer experience and business performance.

Key Takeaways:

• How real-time customer signals can be used to improve routing, prioritization, and follow-up across key contact centre journeys.


• How trusted customer context, AI-native CCaaS, and connected workflows help teams reduce friction and create more relevant, timely interactions.


• How practical use cases, including a churn and retention example, can show the path from live intent signal to measurable CX and business outcomes.