From Web Behaviour to App Install: Solving the Identity Gap and Attribution

What you'll learn in the session:

• See a live journey move from web discovery to app install without losing customer context
  
• Learn how to connect anonymous identities across desktop, mobile web and app
• Understand how deferred deep linking and real-time identity resolution can preserve attribution across channels
• See how customer context captured on the web can immediately influence the first app experience
  
• Learn how the same approach can reduce reliance on separate mobile attribution tooling and create a unified customer profile