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RAG Needs Memory in the Moment

Most RAG pipelines can answer from documents, but they struggle to answer for the customer in front of them. See how Tealium adds a live customer context path, connects Tealium with Anthropic or another model provider, and writes structured model outputs back to the profile as memory.

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How to pair the cold path, including chunking, embeddings, search, and ranking, with a hot path of events, identity, computed state, consent, and Context API
How the Anthropic connector uses visitor and event data to generate structured outputs such as purchase likelihood, shopping intent, and next best action
Why read plus write matters, with model outputs returned through Collect API as queryable, auditable profile attributes
How the four beats work in practice: identity resolution, computed state, permissioned recall, and persistence across a new session

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