Australia’s Privacy Amendment (Personal Data Protection) Bill 2026 is out for public consultation. The draft is not yet law, and its final form may differ from what has been published, but the direction it signals is clear: greater accountability for how customer data is collected, used and shared is coming, in some form.
For this session, we have engaged independent and agnostic technical privacy auditor Civic Data to explain clearly the actions your team needs to take now and how to engage your privacy and legal teams. Chris Brinkworth, Managing Partner at Civic Data, joins Tim Till, RVP Field Engineering APJ at Tealium.
What you’ll learn in the session:
- What "fair and reasonable" means in practice, and how to apply the Privacy Pub Test
- Why segment targeting counts as direct marketing, and what the opt-out duty requires
- How inferred and AI-generated data is treated, and what that means for your existing segments
- What to do before the 10 December 2026 deadlines, including the automated decision-making disclosure
- How to keep consent, activation and deletion in sync without giving up personalisation
Australia’s Privacy Amendment (Personal Data Protection) Bill 2026 is out for public consultation. The draft is not yet law, and its final form may differ from what has been published, but the direction it signals is clear: greater accountability for how customer data is collected, used and shared is coming, in some form.
For this session, we have engaged independent and agnostic technical privacy auditor Civic Data to explain clearly the actions your team needs to take now and how to engage your privacy and legal teams. Chris Brinkworth, Managing Partner at Civic Data, joins Tim Till, RVP Field Engineering APJ at Tealium.
What you’ll learn in the session:
