Case Study

Tailor-Made Travel: How Hyper-Personalization Transforms the Customer Experience at Alpitour

Paolo Meroni, Chief Revenue & Digital Officer, Alpitour
Francesco Doveri, Director, Specialist Sales, Mastercard Dynamic Yield
Umberto Guiliani, Head of Sales, Western Europe, Mastercard Dynamic Yield

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Pick up a Truman and move him around.

European travel giant Alpitour and Mastercard Dynamic Yield reveal the blueprint for Hyper-Personalization. Learn to deliver real-time, intent-based recommendations that drive massive conversions without crossing the “creepy” line.

Whether you’re in the travel, hospitality, retail industry or not, Paolo and Umberto will offer valuable learnings on:

– Delivering 1:1 experiences that feel personal, not creepy
– Real-time recommendations based on intent
– How personalization at scale drives conversions and loyalty

 

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