You invest millions in driving traffic to your ecommerce site. But how much are you investing in winning the moment after the click?
As acquisition costs rise and competition intensifies, traffic alone is no longer a sustainable competitive advantage. The next opportunity is to turn every visit into a more relevant, responsive customer experience — one that adapts to shopper intent and moves people closer to conversion.
In this on-demand session, Marienza Benedetti, E-Commerce D2C Personalization and Growth Manager at Electrolux, shares how her team is evolving personalization into adaptive, intent-based commerce. Discover how Electrolux is using customer signals to orchestrate more relevant experiences, create a stronger commercial engine, and build a foundation for sustainable growth.
You will learn how to:
– Move beyond prediction to respond to customer intent in the moment
– Turn personalization into an always-on growth lever across the D2C journey
– Create customer experiences that are more relevant, connected, and commercially effective
– Prepare your ecommerce strategy for what comes next