Video

What Happens When a Conversational AI Actually Knows Your Customer

Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium
Umberto Guiliani, Head of Sales, Western Europe, Mastercard Dynamic Yield
Jonatan Ramirez, VP Global Head of Solutions Engineering, Mastercard Dynamic Yield

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Pick up a Truman and move him around.

Conversational AI is only as effective as the customer context available at the moment of interaction. Without real-time data, Shopping Muse is forced to guess — recommending the wrong size, resurfacing items a customer has already returned, or overlooking consent preferences.

In this joint on-demand session, Ulisse, RVP Solutions Consulting EMEA at Tealium, Umberto, Head of Sales, Western Europe, and Jonatan, VP Global Head of Solutions Engineering at Mastercard Dynamic Yield, demonstrate four scenarios showing how Tealium’s real-time context layer gives Dynamic Yield’s Shopping Muse the information it needs to deliver more relevant, consent-aware, and commercially effective recommendations from the very first message.

Watch the session to see how real-time customer context can help conversational AI:

– Personalize interactions from the first message
– Respect consent preferences when making recommendations
– Activate Warehouse audiences in real time
– Filter product catalogs based on live customer context

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