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    • Products
      • Overview
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      • Tealium EventStream API Hub
      • Tealium AudienceStream CDP
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      • Tealium Predict Machine Learning
    • Solutions
      • Mobile
        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
    • Resources
      • Resource Library (hub)
      • Videos
      • ROI Calculator
      • Tealium Learning Center
      • Education
    • Company
      • Contact
      • Leadership
      • Careers
      • Blog
      • Events
      • News
      • Executive Briefing Center
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      • Technology Partners
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    • For Developers
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    Blog

    Author Archive for: "laurenforrester"
     Get Data Fit
    0
    By Lauren Forrester
    In
    Posted February 8, 2021

    Get Data Fit

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     The Foundations of a Long-Term Marketing Strategy
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    By Lauren Forrester
    In
    Posted January 19, 2021

    The Foundations of a Long-Term Marketing Strategy

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     3 Reasons Your Digital Transformation Could Fail
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    By Lauren Forrester
    In
    Posted January 4, 2021

    3 Reasons Your Digital Transformation Could Fail

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     Thomas Sabo tackles the Complexity of Customer Taste
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    By Lauren Forrester
    In
    Posted January 4, 2021

    Thomas Sabo tackles the Complexity of Customer Taste

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     Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector
    0
    By Lauren Forrester
    In Data, Marketing Technology
    Posted December 3, 2020

    Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector

    The gaming sector is one bound by the tightest of tightropes. As an operator, you exist – just like any other – to drive commercial returns. However, you are also duty-bound to act responsibly [...]

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     Striking The Balance
    0
    By Lauren Forrester
    In
    Posted December 2, 2020

    Striking The Balance

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     How Organisations Buy, Implement and Use Customer Data Platforms
    0
    By Lauren Forrester
    In
    Posted November 18, 2020

    How Organisations Buy, Implement and Use Customer Data Platforms

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    0
    By Lauren Forrester
    In
    Posted October 22, 2020

    Tealium Customer Data Maturity Assessment

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     Roman Originals gains 6x ROI within six months of deployment
    0
    By Lauren Forrester
    In
    Posted September 25, 2020

    Roman Originals gains 6x ROI within six months of deployment

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     Partner Opt In
    0
    By Lauren Forrester
    In
    Posted September 23, 2020

    Partner Opt In

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    About the Author

    Lauren Forrester

    Lauren is an experienced marketer with a passion for data driven results and a marketing background covering traditional, event and digital based marketing in enterprise software.

    View all posts
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    Data Governance
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    Iot and Mobile
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.